Branding your business is an important step in helping you look professional and encouraging your audience to take you seriously. Strong branding can speak for you and will narrow down your ideal client by attracting only those who resonate with your visuals and messaging.
Put simply: when you aren’t clear on your business strategy – don’t invest in branding. Your visual branding means nothing without the strategy behind it; I truly believe that the visuals of a brand are completely irrelevant without a strategic foundation for them to stand on. My advice for this: put your efforts to your strategy. Get clear on the foundation of your business: who you serve, how you serve, why you serve and shape a plan around that, before hiring a designer. Consider DIY-ing your brand visuals while you figure out these elements (skip to the end of this post for some resources to help you DIY your brand and get started on your brand strategy!).
Once you’ve gotten clear on your brand strategy and have started shifting your messaging to reflect that, your business will start to thrive. Eventually you’ll be able to grow out of the DIY branding and invest in a designer.
Investing in your brand strategy, messaging, and visuals with the help of a professional is an important step in the growth of your business. Don’t jump in before you’re ready; when you’re clear on your solid-gold ideas, they are capable of shining on their own. Level up when you’re truly ready to make the financial commitment.
If you’ve already invested in branding, how did you know it was time? Drop a comment and let me know!
The best brands thrive when they have real humans behind them. Learn how to bring more of you into your work with a free value-finding worksheet and access to the Paragraph newsletter.