Novel

OUR SIGNATURE EXPERIENCE FOR ESTABLISHED BUSINESSES READY TO TELL MORE OF THEIR STORY

What this is

This premium experience overhauls all creative for your entire brand. We'll partner with you for six months as your in-house creative studio. Utilizing our signature, proven process we'll use strategy to rewrite your story, craft an identity that aligns with who you are,  and present it to the world with confidence and pride.

Who this is for

The Novel experience is for established businesses looking to elevate their presence with a refined message and visual system that represents them. Our clients are experts in their fields and need their brand identity to match the quality they provide. Our process takes six months from kickoff to launch, meaning our clients are ready to invest time and energy to telling their story.

How this works

Our signature process focuses heavily on strategy and the human(s) behind the brand. We approach your brand holistically, working on your leadership, messaging, visuals, and digital presence in a way that is tailored for your growth. We hold space for you to show up as a full representation of your brand and business.

LEADERSHIP COACHING

The way you lead your business is a key piece of your full brand. In this stage we'll get clear on who you are as a leader, develop your core tenets, and define what success looks like for you as the founder of your business. By discovering your brilliance we'll have a detailed foundation to elevate your message.

PART 01

IDENTITY DESIGN

 Before bringing your brand visuals to life, we focus on getting the strategic base of your business just right. We'll consider your personal brand and then take a look at your audience to find the connection points between your strengths and their needs. We craft our identities around these connections.

PART 02

BRAND PRESENCE

From website to collateral, in this stage we take what we've built and start to put it into the world. We'll design and develop your custom website, organize and art direct your photos, write all of your copy,  handle your marketing collateral, simplify your systems, and overhaul your social media.

PART 03

BRAND MENTORING

It's deeply important to us that you're confident in managing your new brand on your own after our time together. During this stage we'll set you up with a launch plan, provide launch assets, and train you on how to use your new brand identity as a tool to grow your business. 

PART 04

How much it costs

This six month project is for those truly ready to commit to themselves and to their brand. We accept a limited number of clients for this experience and it is best suited for established businesses with clear goals they are working towards. We give these clients premium priority + attention and are incredibly proud of our completed stories.

$12,000

BASE PRICE

Investment is spread across six monthly payments of $2000 each. The first payment is due to reserve your booking.

APPLY TO WORK WITH US →

AN INVESTMENT
OF QUALITY

FAQs

You might be wondering…

How long IS THIS EXPERIENCE?

Expect a 6 month partnership with our team. The building of your identity, website, and collateral generally takes about 4.5 months with 6 weeks of mentoring support at the end.

WHAT IF I DON'T NEED THE FULL EXPERIENCE–CAN I BOOK ONLY ONE PART?

Our signature experience has been intentionally designed to develop the full story for your brand. If you aren't ready for the full experience, you might be suited for Prologue, our brand shop. For more custom solutions, please contact us.

How soon can we start?

Our availability for the Novel experience is limited in order to commit our full attention to each client. Every project starts with a phone call where we will go over the details of the project together and discuss timelines. When inquiring about this experience, please list deadlines you are requiring we hit! Please also note that we book Novel clients for start dates during the first week of the month, and typically book 1-2 months in advance.

What website platform WILL MY SITE BE ON?

The base price for Novel is set for a custom Showit website. However, our experience spans multiple different platforms and your quote can be customized per platform. Please note that we do not work with Squarespace or Wix for this experience.

DO YOU OFFER OTHER SERVICES IF I NEED SOMETHING SMALLER?

Absolutely! Our brand shop, Prologue is filled with semi-custom options for self-service or guided support.

NOVEL CASE STUDY

Elevated Home

The problem we needed to solve

When she came to us, our client was with a real estate brokerage operating her business under her name. She had goals of transitioning to her own brokerage under a name that could grow with her. We needed to completely overhaul her current business and pave a path forward.

Our solution needed to stand out in her market, capture her experience as an agent and a designer – a skillset and combined offering that is unique in her industry – and position her as an experienced expert. Our aim was to bring forward her approachable personality in a way that was relatable, but still authoritative enough to build trust with her clients.

How we worked together

For our client, Anna, it was important to bring forward her identity as Designated Broker for her new brokerage. Through coaching we uncovered key personality traits to highlight in her branding, and built her identity around her strengths. We kept the system light enough to be flexible for added team members, and were able to test our solutions during our time together when she hired an agent and manager as her first team members.

• WE BROUGHT CLARITY TO HER VISION WITH LEADERSHIP COACHING

• AFTER A NAME CHANGE TO ELEVATED HOME, WE BUILT HER BRAND STRATEGY
  AND IDENTITY FOUNDATION

• BY PARTNERING AS HER CREATIVE TEAM, WE WERE ABLE TO BUILD AN ALL
  NEW WEBSITE AND COMPLETELY REIMAGINE HER MARKETING COLLATERAL

• FINALLY, WE PROVIDED LAUNCH GUIDANCE FOR HER AND HER GROWING TEAM

• WE BROUGHT CLARITY TO HER
  VISION WITH LEADERSHIP COACHING

• AFTER A NAME CHANGE TO ELEVATED
  HOME, WE BUILT HER BRAND
  STRATEGY AND IDENTITY FOUNDATION

• BY PARTNERING AS HER CREATIVE
  TEAM, WE WERE ABLE TO BUILD AN
  ALL NEW WEBSITE AND COMPLETELY
  REIMAGINE HER MARKETING
  COLLATERAL

• FINALLY, WE PROVIDED LAUNCH
  GUIDANCE FOR HER AND HER
  GROWING TEAM

PHOTOS BY KAYLEE CHELSEA PHOTOGRAPHY

Still have questions?

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STILL ON PAGE ONE OF YOUR STORY?

Browse Prologue, our brand shop

For businesses at the beginning of their story, our brand shop is filled with semi-custom options for self-service or guided support.

SEMI-CUSTOM & SELF-SERVE →

Discover your brand values

The best brands thrive when they have real humans behind them. Learn how to bring more of you into your work with a free value-finding worksheet and access to the Paragraph newsletter.

Weave MORE
OF YOU INTO
YOUR WORK