We know your ideas are solid-gold and deserve to shine just as brightly as you do.

At Paragraph, we believe in the power of small businesses and we love getting to know the owners behind the brilliance. Our philosophy towards business is that it should be personal, which is why we start our projects that way.

Everything at Paragraph is rooted in the human behind the brand. We start projects by uncovering who you truly are and what makes up your story. After gaining a deep understanding of your unique light, we then look into your audience to find the connection points between your strengths and their needs. We focus on strategy first, in the middle, and at the end, crafting brands like a storyline—building everything one paragraph at a time.

We work with entrepreneurs who are sick of labels and sick of living life on anyone’s terms but their own. We're proud to partner with rule-breakers working to build something bigger than themselves. Our approach celebrates you and your ideas through branding that reclaims your identity and brings more of yourself into your work. 

A VALUES-BASED STUDIO

CURIOSITY

UNDERSTAND THE DETAILS TO WRITE THE WHOLE STORY

It's the curious who take our communities farther than we thought possible. Always seek to learn more from the world around you. Growth comes from exposure to knowledge and ideas different from your own.

CONNECTION

LISTEN TO AND MAGNIFY THE VOICES OF OTHERS

Listen to understand, not to respond. Our perspectives are unique to us all, and when fostering true connections, we can amplify new ideas, new voices, and new realities. We're stronger together.

OWNERSHIP

FIND THE THING YOU CAN CALL YOUR OWN

Passion, drive, focus, endurance, whatever you call it, stems from a joy that belongs to you. Master your craft and share it with others. Revel in your own damn self and your own achievements.

SELF-DISCOVERY

SEEK TO DEEPLY UNDERSTAND WHO YOU ARE AND HOW YOU SHINE

YOU are joy in human form. There has never been and will never be another like you. You deserve happiness and bliss just by existing. When you live true to yourself, we all benefit from your shine.

THE PARAGRAPH TEAM

Abbie Smith

Owner, cREATIVE DIRECTOR + STRATEGIST, INTUITION COACH

Back in 2018 Abbie started Paragraph as a one-woman show and is thrilled to watch it evolve into something bigger over the years. Abbie's background is in both marketing and art direction, making her qualified to flow through various facets of the branding and web design process with detailed attention. With over 10 years of experience and her hand in working with nationally-recognized clients, Abbie brings large scale thinking to small business brands.

Abbie is a certified Magnetic Coach®, pup-mama to Gus and loves donuts, plants, and pretty much anything related to self-development.

Stacie Alldritt

OPERATIONS MANAGER

Stacie joined Paragraph in September 2020 as our Project Manager and now works as our Operations Manager. Stacie is truly gifted when it comes to organization and planning. She has the ability to see both the big picture and the details, an invaluable trait in her role.

We love Stacie for her big laugh, and for always being willing to make anything happen. She's a mama to Leslie, James and Anna and we believe her low-key nature makes her a whiz at juggling work with motherhood. She also owns a wedding planning company called Love In Lawrence!

Lindsey Tobin

ASSOCIATE DESIGNER

Lindsey joined Paragraph as an intern in 2019 and now works as an Associate Design Lead. She brings a lovely, fresh energy to the team and is incredibly talented (like, featured in Adobe before graduating college kind of talented).

We love her for her ability to create beautiful color palettes, her great taste in music, her love of the movie Ratatouille, and the fact that, enviably, she always has the most stylish jeans. Lindsey is great at going with the flow, and works harder than pretty much anyone, ever.

DO WE SPEAK THE SAME LANGUAGE?

DO WE SPEAK THE SAME LANGUAGE?

YOU WANT

WE ARE

To bring your business dreams to life

Enthusiastic and experienced creators

YOU

WE

Crave having a brand that inspires you

Deeply and completely believe in you

YOU are

WE are

Joyfully curating abundance

The spirit section for your brand

YOU want

We

A brand that speaks for you

Weave who you are into your message and visuals

YOU

We

Desire to be heard and understood

Encourage true connection and internal reflection

YOU are

We

Ready to invest in telling your story

Focus on getting your brand tone just right

Mental Health is Important

Science is Real

Women's Rights are Human Rights

Black Lives Matter

Love is Love

WE BELIEVE

A NOTE FROM OUR FOUNDER, ABBIE

I know where you are, because I've been there, too.

I know what it feels like to lose your place in your own life. After years of making myself small to be what I thought others wanted of me, I crashed and burned hard. I had to completely overhaul everything to find who I am and become friends with myself again. Starting Paragraph was an incredibly healing journey for me, one where I learned how to trust my strengths and stop seeing my "weaknesses" as negatives. It became the first thing in my life built solely for me, and by me. And let me tell you, that feeling is powerful

Today, my business uses the skills I have and the story I’ve written to help humans like you tell their own. Paragraph exists to give you a voice.

If you’re feeling lost, Paragraph is for you.

If you’re feeling undervalued, Paragraph is for you.

If you’re feeling unworthy while simultaneously desperate for more, Paragraph is for you.

This soft corner of the internet is for the humans that are ready to break their boxes. In this house we redefine comfort zones, and use business as a tool to build a life unique to you.

Paragraph is the place to use who you really are as the first page of something bigger than yourself.

Thanks for being here, friend. It means so much.
xo, Abbie

Discover your brand values

The best brands thrive when they have real humans behind them. Learn how to bring more of you into your work with a free value-finding worksheet and access to the Paragraph newsletter.

Weave MORE
OF YOU INTO
YOUR WORK